Introducing Katharine House Hospice
Katharine House Hospice delivers specialist palliative care to adults living with incurable illnesses across north Oxfordshire and south Northamptonshire. Their support spans a range of services including inpatient care, community outreach, hospital support and their holistic Living Well programme, which ensures patients receive the right care at every stage of their journey.
Some individuals are supported over several years, while others spend just a few days in the Inpatient Unit. Regardless of the timeframe, Katharine House is known locally for its exceptional, compassionate care and is deeply respected within the community for the comfort and dignity they provide.
Services used
Paid Ads
Details: Our Paid Advertising services help to optimise your Paid Ads strategy, bringing structure, cohesion and results to your Google Ads or Microsoft Ads efforts.
Limited Expertise
Before partnering with us, Katharine House Hospice already had a Google Ads Grant in place and had begun running some campaigns. However, the team recognised that limited expertise in managing Google Ads could lead to missed opportunities. They understood that with the right strategy and support, their grant could deliver far greater value.
By seeking a dedicated Paid Advertising management service, Katharine House aimed to maximise the impact of their grant, drive more meaningful engagement and ensure their campaigns were fully aligned with their goals.
More Meaningful Traffic
Through the Google Ads Grant for Non-Profits, organisations like Katharine House can access up to $10,000 per month in free ad spend. But securing the grant is just the first step; effectively using the full budget requires strategy and expertise.
Katharine House wanted to do more than just run ads, they wanted to drive meaningful traffic to their website. Their goal was to reach people who would benefit from their resources, engage with their events and feel inspired to support or get involved with the hospice’s work.
Expanding Reach
Our goal wasn’t just to spend the full value of the Google Ads Grant, it was to drive high-quality, relevant traffic to Katharine House’s website. To do this, we carefully restructured their Google Ads account to align with the strengths of their existing website content and to expand the reach of their campaigns.
We crafted compelling, high-performing ad copy designed to stand out in search results. These ads are strategically targeted to appear for users actively searching for hospice-related information, ensuring the right message reaches the right person in the right place at the right time.
Peace Of Mind
Katharine House now has complete confidence that their Google Ads campaigns are in expert hands. Thanks to our proactive management approach, their marketing team no longer needs to spend time navigating the ads platform or making frequent adjustments themselves.
Through regular monthly reviews, we keep them fully informed, sharing performance insights and outlining upcoming opportunities to further enhance their campaigns.
The result? Consistent traffic growth, full utilisation of the Google Ads Grant and peace of mind knowing that every campaign is being continuously monitored, optimised and improved.
Futureproofing Through Expertise
With our team managing their Google Ads, Katharine House can be confident they’re staying ahead of the curve. Our deep knowledge and ongoing awareness of evolving paid advertising trends ensure their campaigns remain fully optimised and results driven.
Their account is future-proofed through continuous monitoring and strategic updates. As new features and best practices emerge, we proactively apply changes, ensuring their campaigns always take advantage of the latest opportunities for growth and success.
“Our confidence in our Google Ads cannot be more secure, knowing that the Website Energizers team are always working to maximise our Google Ads Grant. We couldn’t be more pleased with the performance of our Google Ads, with Website Energizers always taking action to ensure we are taking full advantage of the Grant – driving lots of fabulous traffic to our website!”
Emma Callery, Katharine House Hospice
Case Studies
If the problems encountered by Katharine House Hospice sound like issues you are currently experiencing, we want to fix that for you.
Get in touch with us today to have a chat with the team so we can understand what problems you are facing and see how our Paid Advertising service can revitalise your business and increase the opportunity for growth.