Microsoft Advertising pay per click campaigns
Microsoft Advertising can sometimes be an effective way to gain new business. They provide additional platforms, run by the likes of Bing, AOL, Yahoo and Microsoft’s AI Cortana, for you to advertise on. We say “sometimes”, as this platform isn’t for everyone and depends on who your target market is.
Who's your target market?
Microsoft’s search engine Bing is often used by larger businesses who implement restrictions on their IT users, forcing them to use Bing search, which is ideal if your target audience is corporate B2B.
Another large demographic for the Bing search engine is more mature audiences who are more than happy to use their Microsoft products straight out of the box, accepting the default search engine settings and without adding new web browsers.
Microsoft Ads Management
As an experienced Microsoft Ads agency, we think there’s a lot of benefits to taking this alternative approach to paid advertising. Advertising on Microsoft platforms allows you to:
- Access a more mature audience demographic
- Access a more corporate audience demographic
- Target users with a typical budget of 21.5% more than the average Google user
- Advertise for an impressive 33.5% less than it costs on Google
We're a safe pair of hands
Just like other paid advertising platforms, Microsoft Advertising make it easy to set up an Ads campaign yourself, but it’s still easy to get it wrong and waste money.
We’re able to create highly optimised campaigns and can monitor and manage them so that you reap the rewards that Microsoft Ads has to offer.
Why Microsoft Ads can act as an added bonus in your paid ads strategy
Microsoft Ads is easier to manage when run alongside your current Google Ads campaign.
That’s why we only offer our Microsoft Ads services to customers that already use our Google Ads services.
Researching the opportunity
Before recommending this platform, we will take a deep dive into your website traffic analytics to determine how much of your traffic is coming from Google, Bing or any other search engine.
If Microsoft Advertising seems like a presentable opportunity, we’re more than happy to talk about creating you a Microsoft Ads campaign.